Annual Fund Officer: Please consider a donation so we can buy food for needy people in our community. Every gift matters, no matter what size.
Donor: Okay, here’s a gift. I wish it could be more. Please use it to buy tomatoes.
Annual Fund Officer: Thank you for your generosity. But—why tomatoes?
Donor: I love tomatoes! They have a lot of vitamin C, which is good for people who are malnourished.
Annual Fund Officer: That’s true. But tomatoes aren’t actually in season this month.
Donor: That’s okay. Just buy whatever tomatoes are available, and let them ripen.
Annual Fund Officer: Well, right now they’re hard to find, their quality is poor, and they’re really expensive. I’m afraid your donation won’t go far.
Donor: Can’t you just hold onto my money until tomatoes are in season?
Annual Fund Officer: We could, but people are hungry today. Would you consider making an unrestricted gift, so we can buy food now?
Donor: You mean they need to eat today? Well, why didn’t you say so?
The Annual Fund Officer gratefully took the donor’s money. And then she bought some kale.
I work with nonprofit clients because I believe in their missions: to feed, to heal, to nourish, to educate. Unrestricted donations let these organizations direct the funds to programs that need it most, right now.
Many nonprofits close their books June 30. If there’s one whose work you value, consider making an unrestricted gift soon.
Finally, and by the way: kale contains 120 mg of Vitamin C per 100-gram serving. Tomatoes have 23.